NIGHTWAtCH.JS Review
Worked with technical teams to edit, produce and distribute this product review for an awareness campaign.
Name: Nightwatch.js after 12,000 tests and 3000 hours
Audience: Technical Testers, Software Developers In Test (SDET) in the UK
My role: SEO, Editing, Proof-reading, Outbound Distribution and Design
Tools: Google Keyword Planner, Google Analytics, GoogleDocs, Medium, LinkedIn Business Advertising (Sponsored Posts)
Results: Increased brand authority with brand mentions, backlinks and social media shares. Within 1 month ranked 1st place on Google for "Nightwatch js review" (currently 3rd place). Increased awareness and engagement on LinkedIn, with a spike in traffic to our company profile page.
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